The Enlightenment Industrial Complex
Welcome to the Enlightenment Industrial Complex
Where awareness is the new luxury item, and healing has a subscription model.
The gurus are now UX designers.
The temples are rebranded as funnels.
And salvation ships in 3–5 business days.
The Machine of Meaning.
It starts with a whisper:
“You’re not broken, you just need this course.”
Then the whisper turns into an email drip campaign.
Every “find your purpose” masterclass is a franchise of the same illusion:
a rented identity in a spiritual timeshare.
The new priests wear AirPods.
The new psalms are PDFs.
The new tithes are billed monthly.
UN™ doesn’t sell light, we sell the map to the bulb factory you already own.
Because we know the secret: there’s no system without a customer.
Spiritual Capitalism 101.
“Awareness” is the latest commodity, repackaged for the dopamine economy.
You can buy confidence, authenticity, shadow work, even “divine feminine leadership.”
It’s all the same markup, pain, polished and monetized.
The algorithm found enlightenment first.
It just turned it into content.
And the most profitable illusion of all?
That freedom can be purchased in installments.
The Final Rebrand.
The truth is cheaper than the packaging.
You don’t need to transcend anything.
You just need to unsubscribe.
Your awakening was never a campaign.
It was a glitch in the system, a rare, beautiful moment when the ad didn’t load.
